Hi, I'm Jackie -

Design Research | Service Design
for products and experiences of enterprise and small businesses across digital and physical touch points.

For more than 12 years, I have worked in the research and design teams in global companies supporting and leading the development of strategic product solutions and end-to-end customer journeys. I help to balance business and user needs by translating research data into insights for product strategy to solve complex problems and create valuable experiences for customers and businesses.

Currently based in Zürich, Switzerland.

↓↓↓↓↓

Selected Work

Humanising Office Space Planning

Service Design, UX Research, Strategy & Insights

We deep dive in this behavioural study across APAC and EMEA to understand what motivates office workers to get up from their desk to have a (hybrid) meeting in their workplace.

read more
4 photos of individual office workers in their meeting spaces.

Workspaces for Engineers

UX Research, Product Strategy

We explore the needs and painpoints for a specific set of engineering roles in India to help inform product strategies.  

read more
A young person wearing a headset being interviewed virtually about his office space.

PPS Payment APP Redesign

UX/UI Design, UX Research, Mobile App

A widely used C2B payment system with an outdated design and clunky process flows. I rehashed the user flow for onboarding process and pay a bill function as well as giving the design a much needed facelift.

read more
Iphone mock up with Home Screen design of the PPS app redesign.

Edustep Global New Website

Service Design, UX Research, Website Design, Brand Design

Creating the website and art direction for a new business where students and their caregivers can browse and apply for summer school programs they are interested in worldwide.

read more
Mockup of home page design for Edustep website on MacBook Pro screen.